This incident has been resolved.

A fix has been implemented and we are monitoring the results.

We are currently investigating an issue affecting personalized content and audience segmentation for users on our US environment. Some users may see missing or outdated personalization data, including issues with audience segments and user profile data used for targeting. The issue began around 05:00 UTC. Our engineering team is actively working to identify the root cause. We will share an update as soon as we have more information.